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Data Reporting & Analytics: Clarity on Every Dollar
Growth without measurement is guesswork. MTA360 converts complex campaign data into clear, actionable dashboards — so you always know what’s working, what isn’t, and what to do next.
Coverage
What We Track
◆Organic search traffic (sessions, new users, engagement rate)
◆Keyword rankings (local pack, page one, featured snippets)
◆Paid advertising (impressions, clicks, cost per lead, ROAS)
◆Phone call volume by source, campaign, and keyword
◆Form submission conversions
◆Google Business Profile views and actions
◆Review volume and average rating trends
Live
Real-Time Dashboards
No waiting for a monthly PDF. MTA360 clients access live dashboards showing campaign performance updated daily.
Advanced
Advanced Analytics Capabilities
◆Heat mapping and session recording
◆Multi-channel attribution modeling
◆Customer lifetime value calculations
◆Predictive forecasting for seasonal demand
◆AI-powered campaign anomaly detection
◆Competitor benchmarking against your local market
Voice
Call Intelligence Integration
When paired with MTA360’s AI Call Intelligence platform, analytics extends to voice data: call transcription, lead quality scoring, booking rate by call source, and missed opportunity identification.
Cadence
Reporting Cadence
◆Weekly: automated KPI digest email
◆Monthly: full campaign report with analyst commentary
◆Quarterly: strategic review call with recommendations
Questions, Answered
Frequently Asked Questions
No. MTA360 handles all tracking setup, including Google Analytics 4, Google Search Console, and call tracking.
Yes. Multi-channel attribution is a core feature, broken down by SEO, paid search, LSA, social, and traditional channels.
Dynamic call tracking numbers are assigned to each marketing channel and feed data into your performance dashboard.
Yes, dashboards can be shared with multiple users at different permission levels.