Home › Growth Platform › Warranty Revenue Programs

Warranty Revenue Programs: A New Revenue Stream for HVAC Dealers

MTA360’s warranty revenue programs give HVAC dealers a turnkey way to offer customers extended protection plans — generating recurring revenue, improving retention, and building service-contract relationships that outlast the initial installation.

The Opportunity

Equipment warranties expire. Customers who purchased a new system two to five years ago are approaching the window where extended protection becomes most valuable. MTA360’s warranty revenue program gives your dealership a professional, marketable warranty offering — without building one from scratch.

How It Works

How the Program Works

◆MTA360 partners with an established warranty program provider to deliver coverage products you can offer your customers

◆Your team presents warranty options at the point of sale or as a follow-up campaign

◆MTA360 provides marketing materials, communication templates, and campaign support

◆Revenue share structures allow your dealership to earn on every warranty sold

Marketing

Marketing Support

◆Direct mail targeting past customers approaching warranty expiration

◆Email sequences for upsell and renewal campaigns

◆Call tracking for warranty campaign response

◆Reporting dashboard showing warranty program performance

◆Sales team training on warranty presentation

Retention

Customer Retention Benefit

Customers with active warranty or service agreements are significantly more likely to return for replacement, more likely to refer friends and family, and less likely to price-shop competitors for service calls.

Questions, Answered

Frequently Asked Questions

Does MTA360 provide the warranty product itself?

MTA360 connects dealer clients with established warranty program partners. The warranty product is provided by the partner; MTA360 provides the marketing infrastructure and dealer support.

Is this program available to all HVAC dealers or only certain brands?

The program is brand-agnostic and available to qualifying HVAC dealers. Contact MTA360 to discuss eligibility.

How does the revenue sharing work?

Revenue structures are discussed during the program enrollment consultation. Terms vary by program tier and volume.

Do I need to be a current MTA360 marketing client to access warranty programs?

The warranty revenue program can be added to existing MTA360 engagements or discussed as a standalone program for qualified dealer partners.