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Manufacturer Programs: Equip Your Dealers to Win Their Markets

Your dealers’ marketing performance directly impacts your brand’s market share. MTA360 partners with HVAC and home-service equipment manufacturers to provide dealers with the growth infrastructure they need to generate more leads, close more sales, and grow with your brand.

The Challenge

The Manufacturer's Challenge

Manufacturers invest in product quality, training programs, and brand reputation — but dealer marketing execution is inconsistent. Some dealers run sophisticated digital programs; many others are invisible online. MTA360 gives manufacturers a solution: a vetted, industry-specialized growth partner that can be offered to your dealer network.

What We Offer

What MTA360 Offers Manufacturer Partners

◆Preferred vendor status for your dealer network

◆Dealer marketing assessments and benchmarking

◆Tiered marketing programs at multiple investment levels

◆Co-op advertising coordination and reporting

◆Training programs for dealers on digital marketing fundamentals

◆Unified reporting for visibility into dealer marketing activity

◆White-glove onboarding for dealer groups

Why MTA360

Why Manufacturers Choose MTA360

◆21 years of home-service marketing experience

◆Named Top Google Marketing Solutions Provider (MarTech)

◆Deep HVAC expertise — over five decades of combined experience on staff

◆Trusted by dealers, distributors, and manufacturers across the U.S.

◆1% of gross sales donated to Tunnel to Towers

Customization

Program Customization

MTA360 designs manufacturer programs to fit your dealer network structure — whether you have 20 dealers in a single region or 500 nationally. Program structures, co-op fund integration, and dealer tiering are all configurable.

“Their after-sale delivery and follow-up are timely and on point. MTA360 is unparalleled in this aspect.”

Robert A. Cousino, General Manager, CE Florida West

Questions, Answered

Frequently Asked Questions

Does MTA360 work with manufacturers directly or only through distributors?

MTA360 works at all levels of the home-service supply chain: directly with manufacturers, through distributor networks, and with individual dealer/contractor clients.

Can MTA360 integrate with a manufacturer's existing co-op advertising program?

Yes. MTA360 has experience working within co-op advertising frameworks and providing the documentation and reporting manufacturers require for co-op reimbursement.

Is MTA360 brand-exclusive or multi-brand?

MTA360 works with dealers across multiple equipment brands and does not require brand exclusivity.

What does it mean to be a "preferred vendor" for a manufacturer's dealer network?

MTA360 can be endorsed or recommended as a preferred marketing partner within your dealer program — giving dealers a trusted, pre-vetted option rather than navigating the marketing vendor landscape on their own.